Speakers: Iddo Tavory (NYU), Sonia Prelat (NYU), and Shelley Ronen
Title: Tangled Goods: The Practical Life of Bro Pono Advertising.
Event Details: The advertising world is brimming with Pro Bono work, labor done for nonprofits free of charge. Based on interviews with advertising professionals--from some of the world's most central CEOs to the professionals doing the work on the ground--the authors map out the existential and structural fit of such work with an industry known for cynicism more than charity. Through this work, they theorize both corporate social responsibility, and how different goods are tangled and untangled in practice.
.jpg)