My thesis explores the motivations behind the use of Apulian dialect in modern rap music. As dialect monolingualism is becoming less common in Southern Italy, dialect has found other ways to be part of society. Dialect, a language of typically older generations, is finding itself inserted into one of the newest genres of music, rap. Although at first, the two are from seemingly different worlds, they combine perfectly to express Apulian pride. Famous Apulian artists like Caparezza, Sud Sound System, and Boomdabash have started to use dialect in their raps for a variety of reasons, ranging from its more flexible syllable structure to its ability to connect back to their Apulian roots. This research draws on interviews with Apulian rappers, producers, and even a mayor, to provide an answer behind this linguistic phenomenon. Lyrics are also broken down to further explain the particular context for each artist.