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To maintain the normal functioning of a society, individuals are generally expected to adapt to external norms, or the collective expectations of social others. In some occasions, however, people might also be able to influence others and cause them to adapt their behaviors towards one’s own expectations. In this talk, I will present our recent neurocomputational work that attempts to model both 1) how humans adapt their internal expectations when others’ behaviors are not changeable and 2) how individuals can exert control over others through model-based and future-oriented thinking. Taken together, these findings reveal the dynamic nature of human interactions and the importance of model-based planning in strategic social interactions.