Race, representation and identity, culture industries, epistemology of American marketing, advertising
Marcel Salas
Assistant Professor of Marketing
School of Business
University of Illinois, Chicago
PhD in Sociocultural Anthropology
Entered 2014
Marcel is interested in ethnographically studying the racial discourse of American media industries such as marketing and advertising. In doing so, Marcel seeks to understand the epistemological role that marketing industries play in shaping broader societal concepts of race.