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Rachel Kranton is the James B. Duke Professor of Economics at Duke University. She studies how institutions and the social setting affect economic outcomes. She develops theories of networks and has introduced identity into economic thinking. This current project engages experimental research on identity and economic behavior and uncovers individual predilections to respond to group settings. She earned her Ph.D. in Economics at the University California, Berkeley and has held fellowships at the Russell Sage Foundation in New York and the Institute for Advanced Study in Princeton.