Mexico is the 2nd largest latin market right after Brazil. Yet, it shows no signs of stopping. Join us to as we discuss the impact of Mexican, and Latin music, in the global market, as we unravel the stories of some Mexican professionals in the music industry and musicians, as well as music industry professionals who deal with Latin American content. We will explore the cultural challenges and commercial opportunities that Mexican music has in the American market, and we will also discuss the evolution of Mexico's music industry.
10:00 am - 10:30 am Reception
10:30 am - 11:05 am Introduction Lecture
11:15 am - 11:50 am #1 Mexican Music as a Catalyst for National Tourism
12:00 pm - 1:00 pm #2 Distribution & Media: Mexican Music in Context
1::00 pm - 1:40 pm Lunch Break
1:40 pm - 2:25 pm #3 Breaking Walls: Mexican Musicians Collaborating in the U.S.
2:35 pm - 3:15 pm #4 Mexican Women in the Music Industry
We recommend you arrive promptly as there is a very limited capacity. Seating is on a first come first serve basis! This means your ticket does not guarantee a seat.
1. The music industry in Mexico: a catalyst for social and economic development
Clinical Music Associate Professor,
Director, NYU Music and Social Change Lab
Carlos Chirinos’ work explores innovation and creativity in emerging global music industries, looking at the role of music in public health, international development, and social change. He has been a key consultant for radio and music projects in Europe, Africa and Japan, with funding from the World Bank, USAID, IDRC, the Wellcome Trust and Toyota Foundation. He was awarded the Director’s Teaching Prize at SOAS, University of London in 2009.
Carlos received an award from the White House Office of Science and Technology Policy, the Centers for Disease Control and Prevention (CDC), the U.S. Department of Defense, and USAID, to develop Africa Stop Ebola, a global music campaign to raise awareness about Ebola in West Africa that was featured in the New York Times, The Guardian, BBC and CNN.
Currently, Professor Chirinos collaborates with the David Rubenstein Atrium at Lincoln Center, curating music performances to engage the Latino community living in New York City. He is also involved in projects in the UK, Tanzania, Cuba and other countries, looking at the role of music industries in economic development, tourism, and social entrepreneurship.
Born in Caracas, Venezuela, he studied clarinet and saxophone before relocating to London, UK to work as International Business Development Manager for an independent South American record label. He was the founder of SOAS Radio, a digital radio station at SOAS, University of London, where he was a professor in the departments of Music, and Development Studies. Carlos is also a composer, producer, and performer.
2. Distribution & Media: Mexican Music in Context
Director, TrackRecord (Univisión/Televisa)
Jordi Oliveres is senior director of Univision's music division, where he launched TrackRecord, Univision's first English-language music news site. Jordi also led the charge of TrackRecord's recent expansion to Mexico under Televisa digital. He is a graduate of Columbia University's graduate of journalism and of Berklee College of Music.
Program Director, Latino Music & Video Channels
Luis Rivera, Program Director for Latino Music & Video Channels, oversees all Latin video and audio content for Music Choice’s free On Demand network, its dozens of music channels, its free online music service, and the Music Choice app. He develops and oversees the creation of compelling multicultural content; in addition to managing the video and audio music programming that has made Music Choice’s Latin content – one of the network’s most popular music formats. Luis works closely with record labels, artists and their managers, industry representatives and our cable affiliates to demonstrate the power of Music Choice to expose both emerging and established artists to millions of consumers via their televisions, online and mobile devices.
Luis spearheads Music Choice’s programming efforts to bring the most extensive collection of Latino music videos and original artist content ever On Demand to multiple cable providers, including Comcast Xfinity, Verizon FiOS, Time Warner Cable and Charter Communications. The collection includes a total of 500+ music videos and features a wide variety of Latin music genres, including Pop Latino, Música Urbana, Tropicales, Regional Mexican and Rock Latino.
Former Creative Director, Remezcla
3. Breaking Walls: Mexican Musicians Collaborating in the U.S.
Mexican Band, Industrial Electronica
With a sound that has explored genres from electronic to tribal, the natives of Tijuana continue to expand the essence of the 'sonidero', showing us their darker tones as a protest against the sociopolitical problems of Mexico.
Based in Brooklyn, NY, “their compositions kickstarted the ruidosón movement. Extending far beyond simple criticism, Los Macuanos generally call into question the hypocritical ideologies of mainstream Mexican culture. In the past, their targets have included the glorification of violence and the drug trade, as well as Mexico’s disturbingly parallel love of Christ and country.” -Remezcla
4. Mexican Women in the Music Industry
Co-Founder of Dislocada, Designer at MusEd Lab NYU and Adjunct Professor at NYU Tandon School of Engineering
Pana Li (Diana Castro) is a Brooklyn based Mexican designer and Dj. Her sets are a mixture of subtle slow tempo techno and deep tropical rhythms. She is a member of the Berlin-based record label Etoro Records and Co-Founder of Dislocada, an open platform that displays data from female artists in music through interactive visualizations, editorial publications, residencies, and workshops.
Founder/ Executive/Artistic Director, Celebrate Mexico Now Festival NYC
Claudia Norman is a cultural consultant/artist manager based in NY. She develops and executes international projects for the performing arts.
She worked for Sheldon Soffer Management with Nederlands Dance Theater, Noche Flamenca, Nrityagram, and Ravi Shankar; worked at Arts International as Program Manager for the Americas, and as the Artistic Director of the Latino Cultural Festival at Queens Theatre in the Park. For the 2015 season, she was the Producer of Public Programming for the Lincoln Center Out of Doors and Midsummer Night Swing festivals. Some other projects she has implemented in NYC are Catalan Days, Flamenco Festival, Sekou Sundiata retrospective, and PEN World Voices Festival.
Claudia Norman is known for producing and curating concerts of iconic figures from Latin America and introduce them to international audiences: Farewell Concert at Carnegie Hall for Chavela Vargas, a Tribute Concert to Chavela Vargas at the Walt Disney Concert Hall, Carnegie Hall and in Latin America. She is producing the "Leyendas" Series at Town Hall and co-producing the "Rebel Spirit" Series at L.A Phil. Norman also curates and co-produces with Lincoln Center Out of Doors, La Casita, a festival celebrating oral traditions, poetry, hip-hop and global sounds.
She is the Founder/ Executive/Artistic Director of the annual Celebrate Mexico Now Festival, which takes place since 2004, in venues across NYC, showcasing contemporary Mexican arts and culture.
Norman served as Co-Chair for the APAP conference from 2009-2010. She also has served as panelist for the NEA, DCA, LMCC, AZARTS, MAFF, The William and Flora Hewlett Foundation; The Wallace Alexander Gerdobe Foundation; Jury for INBA/UAM/Mexico; guest speaker at WOMEX, VIC, Music Markets in Bogota, Buenos Aires, Mexico and the National Arts Marketing Project.